Micel began in May 2008 with the name of Finestrella, loaning money to buyers wanting a cellphone.


company philosophy


To enable everyone with a window to the world


To create a more-connected world


  • Integrity: We act with ethics, transparency, honesty and loyalty.
  • We follow the rules. We are responsible of our actions.
  • Respect: We value everyone's contributions. We make decisions based on facts not hierarchy. We don't discrminate.
  • Passion: We are positive. We are engaged to the execution and results. We are innovative and creative. We are enthusiasts.